The cookie settings on this website are set to 'allow all cookies' to give you the very best experience. Please click Accept Cookies to continue to use the site.

About Us | Not Another Brand


Bringing You On Trend,
Fashion Focused Threads
That Don't Break The Bank.


Founded in 2015 N.A.B has come a long way from its humble beginnings. Starting from the back of a barbers shop N.A.B offered a small selection of men's apparel, and after gaining traction quickly on the social scene, allowed us to grow into the online store.

Coming into new ownership in early 2019 N.A.B is now operated by a small family run company, with a passionate team overseeing daily operations that is constantly striving for improvement.

Since then N.A.B has developed its passion and vision for delivering fashion focused apparel tailored to current trends, quality products & amazing customer service you can count on. We now operate and ship nationwide as well as offering international shipping services, with the hope of one day offering our experience & knowledge on a global scale.

Our customers are at the forefront of everything we do. We are always striving to bring you the best online experience, the latest fashion advice and great customer care.


N.A.B aspires to be a focal point for quality men's fashion, insider knowledge & amazing customer care.


Customer Experience

We are continually striving to bring you a fun, informative & engaging shopping experience on our shopping platform. We are continually updating elements, content and products to make sure you get the most out of your time with us.

Quality Of Product

We understand the value of quality, every garm we sell has been handpicked to bring you a range that blends exceptional quality in both design & material with the ability to easily pair multiple items together to create the look you want.


Passion Defines character, at N.A.B we have it in bags! Every member of the team is highly passionate, not just about our sector, but every aspect of our business. We want to ensure you have a great experience with our brand and pick up some slick fashion know how along the way.

Customer Commitment

Our customers are at the forefront of everything we do naturally & we want to go the extra mile to ensure your experience with us is a memorable one. We aim to arm you with the fashion knowledge you need to shine through on the modern apparel scene & the products to make it happen! Coupled with our commitment to the customer journey.

Shared Knowledge

N.A.B has a wealth of insider fashion info we're dying to share with you guys! Not quite sure what goes best with the new check shirt? looking for a more complete outfit? We have the products and information you need to arm yourselves with a complete new style, effortlessly.

Self Critical

It's easy to ignore the little things, but we find it easier to identify, address & correct them with honesty and transparency. We're always aiming to do and be better!

The Team


Graeme Alton

AKA - G-Man


Martin Alton

AKA - The Greatest Showman


Joshua Fleet

AKA - The Fixer

Shop With Confidence

Our 3 Key Focuses ensure your shopping experince is as safe, secure & informative as you need

A* Customer Support

Our friendly & welcoming staff are happy to direct any queries you may have, drop us a line on one of our contact methods or if you prefer to find your own answers checkout our FAQ page to find a list of the most common questions.

Secure Payment

Our site uses secure HTTPS encryption and a range of secure payment methods from debit or credit cards, to paypal. So you have more freedom to shop in complete confidence.

Reliable Shipping & Simple Returns

We trust Royal Mail to deliver our your orders nationwide, we use a range of services to ensure you get the very best in shipping times and reliability. Spend £40 to qualify for free 1st class signed shipping!

Our super 30 days return policy means if you have any issues at all with your item getting it sorted is as easy as popping your item back in the post, simple!

What Our Customers Say

Very prompt and helpful responses regarding website maintenance

Not Another Brands customer service was extremely good. I was dealt with by a josh who was extremely friendly and helpful. Very fast and accurate responses which was extremely helpful.

Thanks again.


14 May 2019 - Verified Order

Truly not another brand!

"Stylish threads, competitive if not eye-catching prices, and a passionate, knowledgeable staff. Can’t wait to wear my new shirt around!"

Josh D'Alessio

14 May 2019 - Verified Order

Great service!

"This is in regards to the new ownership - Fast delivery, always very responsive, affordable products - Will definitely buy from them again. Special thanks to Caroline for continuously showing professionalism and commitment to me as a customer."

Dean Clarke

7 March 2019